What Innovation Is Not

myths-of-innovationInnovation is seen to be something as American as apple pie, that everybody from the US President on down is talking about. From university presidents and corporate leaders to Silicon Valley tycoons, all agree that we need more of it. Against this background of hype, my colleague and fellow scientist Alex Lancaster finds that Scott Berkun’s book “The Myths of Innovation” is a refreshing and unpretentious take on this overused buzzword.

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